The thing is, these days, you don’t need to be a super sleuth to pick up pieces of a person’s personality. As much as we may try to toss out red herrings and throw others off, the investigation into someone’s personality is easier than ever, from their clothes to their technological accessories to their beer.
But especially the beer.
“Craft beer allows for people to express their individual sense of style while also allowing for experimentation, and that’s a very exciting thing for a lot of people,” Mintel food & drink analyst Beth Bloom told just-drinks.com this summer. “Craft beer is not only a beverage choice, it appears to be a lifestyle choice.”
While that sentiment might not be shared by every single beer drinker, it is widely accepted by Millennials, the largest demographic of craft beer consumers. Plus, at this stage of the craft beer game, we probably all know a person or two who are comfortable making snap judgements on others based on what’s in their pint glass, right, David Chang?
There have been plenty of takes highlighting latest demographics of the craft beer drinker, but looking beyond a few data points, what does this information tell us about the people flocking to craft?
Most important: The more we talk about beer as a culture and craft beer as a “lifestyle choice,” the more we need to consider why people make this decision, beyond the simple reason “craft beer tastes better.”