… On Beer, Babes and Some Other B: ‘The Session’ Aug 2013


It’s every beer blogger’s favorite time of the month – The Session has arrived. At the start of each month, bloggers from around the world write on one predetermined topic and share their thoughts on the discussion of the day.

This month’s installment comes from James at Beer Bar Band and he wants to know, what’s my elevator pitch for craft beer? Here’s how he explains:

You walk into an elevator and hit the button for your destination level. Already in the elevator is someone holding a beer…and it’s a beer that annoys you because, in your view, it represents all that is bad with the current state of beer.

You can’t help but say something, so you confront your lift passenger with the reason why their beer choice is bad.

In James’ scenario, we have 30 seconds to give our pitch – or 250 written words. Given my ability to ramble, I’m opting for the still image to push that boundary to 1,000.

So what’s my pitch? Well, I don’t want any friends to drink lousy beer, lest they end up like the poor souls we’ve seen in so many beer ads

bad beer sequence

So while we may be left unimpressed at some spontaneous bikini beach party thanks to the (natural) magical transportation powers of Keystone or Bud Light, good beer gives us what every craft beer lover really wants and needs…

good beer sequence 3



+Bryan Roth
“Don’t drink to get drunk. Drink to enjoy life.” — Jack Kerouac


15 thoughts on “… On Beer, Babes and Some Other B: ‘The Session’ Aug 2013

    1. This is most definitely accurate.

  1. My 30-sec pitch is along the lines of McDonalds vs. Red Robin. Does McDonalds make a decent hamburger? Of course! But you’d probably rather have a Red Robin Royal or Whiskey River burger. Something with lots of unique flavor and variety beyond a quarter pounder with cheese.

    1. In France, they call it the royale with cheese and probably drink wine with it and laugh boisterously in berets.

      In America, we drink beer on elevators.

      But seriously, folks, your point is really want it comes down to: http://www.brewbound.com/news/2013/survey-beer-drinkers-getting-bored-with-the-taste-of-light-beer

    2. Man, you are gonna hit them with the Red Robin Royal? That’s the ultimate Pokemon card for any persuasive argument.

  2. I can’t grow a beard. It looks like a bad teenage attempt at facial fuzz. Perhaps that’s why I like Belgian beer so much. The beer scene people in Belgium are mostly clean shaven!

    1. This picture is most likely the best kind of beard I will ever have – poorly photoshopped and awkward looking. I’m the same – can slowly grow some stubble, but I just perpetually look like a high schooler who is trying to be cool.

      Baby face, FTW, I guess?

  3. I love it!!! Bwahaha!!! Side note, sorry for the late read.

  4. I laughed, my eye brows were raised, I squinted, red the captions, tears came to my eyes and then I laughed some more. Best pitch I’ve seen so far!

  5. Best pitch ever? You’re not wrong!

    Well done and cheers!

    Here’s my Session Roundup post : http://beerbarband.com/2013/08/20/the-session-78-roundup-you-pitched-you-scored/

    1. Thanks very much for hosting! Cheers!

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